As Head of Brand Communications at the Emirates Literature Foundation, I lead a talented creative team on a mission to ignite a love for reading in the UAE and beyond. With a decade-long track record of success, I've built and developed brands in the UAE's literature, arts, and culture sectors.
In 2024, I was recognized as one of Campaign Middle East's Faces to Watch, nominated by Ahlam Bolooki, Chief Executive Officer at Emirates Literature Foundation. Read more here.
In 2023, I was awarded the Homegrown Hero accolade and recognized as one of eight influential UAE leaders for my work in promoting literature in the region. Read more here
In 2022, at 27, I became the youngest head in the Emirates Literature Foundation's 15-year history, earning my way into its leadership as a young trailblazer.
In 2021, I project-managed the successful global launch of the 2022 Emirates Airline Festival of Literature at Al Wasl Dome, Expo 2020 Dubai. Watch the highlights here.
In 2020, Illustrado Magazine featured me in their legacy edition as one of the 300 Most Influential Filipinos in the Gulf. Read more here.
In 2019, I was selected to represent the Foundation as a delegate at the British Council's Gulf Festival Academy in Oman, where I had the opportunity to deepen my knowledge of festival management and connect with festival managers across the GCC.
Since 2018, I have been art-directing multimedia campaigns and collateral that received great sponsor feedback, achieved strong business results, and won prestigious industry awards:
In 2024, I was recognized as one of Campaign Middle East's Faces to Watch, nominated by Ahlam Bolooki, Chief Executive Officer at Emirates Literature Foundation. Read more here.
In 2023, I was awarded the Homegrown Hero accolade and recognized as one of eight influential UAE leaders for my work in promoting literature in the region. Read more here
In 2022, at 27, I became the youngest head in the Emirates Literature Foundation's 15-year history, earning my way into its leadership as a young trailblazer.
In 2021, I project-managed the successful global launch of the 2022 Emirates Airline Festival of Literature at Al Wasl Dome, Expo 2020 Dubai. Watch the highlights here.
In 2020, Illustrado Magazine featured me in their legacy edition as one of the 300 Most Influential Filipinos in the Gulf. Read more here.
In 2019, I was selected to represent the Foundation as a delegate at the British Council's Gulf Festival Academy in Oman, where I had the opportunity to deepen my knowledge of festival management and connect with festival managers across the GCC.
Since 2018, I have been art-directing multimedia campaigns and collateral that received great sponsor feedback, achieved strong business results, and won prestigious industry awards: