The Project

In 2022, I led the creative direction for the Emirates LitFest brand and managed its global launch at Expo 2020 Dubai, revealing our author lineup at the stunning Al Wasl Dome.​​

Key Visual

Echoing the Festival theme 'Here Comes The Sun,' I designed a digital illustration of Dubai in a paper cut-out style.

Brand Execution

Print Ads

Digital Branding

Stage Design

Key Visual

For the Festival's sub-brand 'Fright Night,' I reimagined the main key visual with a spooky nighttime vibe while retaining the Dubai architecture and skyline.

Brand Execution

Arabic Poster

Digital Branding

Stage Design