The Project

In 2022, I was tasked with creating the brand identity for WikiArabia UAE, the first Wikimedia Conference in the GCC.

Held at the Mohammed bin Rashid Library, WikiArabia UAE welcomed local and international delegates from the region.

Brand Research

Since its inception in 2015, each WikiArabia host country has designed its own logo. In my research, I found that WikiArabia logos emphasize the Arabic letter 'و' (wāw), much like the iconic 'W' in the Wikipedia logo.

2015-2016
Tunisia & Jordan

2017
Egypt

2019
Morocco

2021
​Algeria

Brand Evaluation

Logo concept featuring the 'و' (wāw) and UAE landmarks

My analysis revealed that incorporating host country-specific symbols could dilute WikiArabia's brand identity. Therefore, I proposed developing a lasting brand identity that could be used long-term by Wikimedian communities in the region.

Logo Design

Font Psychology

Concept # 1
Tradition, sophistication, intelligence, style

Concept # 2
​Young, creative, new, bold, impactful

Concept # 3
​Exclusivity, elegance, intelligence, style

Colour Psychology

Passion, energy, warmth, friendliness, excitement, intellect, happiness

​Sophistication, security, power, elegance, authority, substance

Brand Identity

The final logo balanced tradition with modernity, ensuring a cohesive and recognizable identity for WikiArabia UAE and future conferences in the region. Due to the success of this branding, the same logo will be used for WikiArabia Oman in 2024.