2022 Emirates LitFest Campaign​

I led the creative direction of the 2022 Emirates Airline Festival of Literature campaign, unveiled beneath the Al Wasl Dome at Expo 2020 Dubai. The project involved developing the campaign’s visual identity and overseeing its rollout across multiple platforms, culminating in a landmark global launch event.

WikiArabia Brand System​

I developed the strategic visual framework for WikiArabia’s UAE edition, creating a scalable brand system designed to unify future conferences across the region. The system was later adopted for WikiArabia Oman, establishing a consistent visual identity for the platform’s regional expansion.

Sulyap: A Celebration of Filipino Language at Theatre of Digital Art

Bringing together TRIBE, the Emirates Literature Foundation, and Theatre of Digital Art, I served as creative architect and co-curator of Sulyap. The programme brought poetry, visual art, music, and performance into an immersive cultural showcase celebrating Filipino language during Buwan ng Wika.