​My mission as a creative director, brand strategist and marketer is to champion initiatives that impact the next generation.

With over a decade of experience, I’ve successfully developed and elevated brands across the startup, literature, arts, and culture sectors in Dubai and Manila.

Throughout my career, I've played key creative and strategic roles in developing local and international cultural initiatives and events in the UAE, including the award-winning Emirates Airline Festival of Literature.

As Head of Brand Communications at the Emirates Literature Foundation, I lead a talented team of creatives on a mission to ignite a love for reading in the UAE and beyond.

Emirates LitFest Global Launch at Expo2020 Dubai​

As the project manager for the global launch of the 2022 Emirates LitFest at Expo 2020 Dubai, I oversaw the creative direction and execution of this landmark event at the iconic Al Wasl Dome.​

WikiArabia UAE & Oman

As the creator of the visual identities for WikiArabia UAE & Oman, I elevated the initiative's brand and ensured a cohesive and recognizable identity for future conferences across the region​

Sulyap: A Celebration of Filipino Language at Theatre of Digital Arts

As the architect of Sulyap and co-founder of TRIBE, I partnered with Emirates Literature Foundation and TODA to co-curate and deliver this magical celebration of Filipino language during Buwan ng Wika.

Over the years, I’ve had the privilege of working with and collaborating on projects alongside esteemed brands and institutions