Krishna Dela Paz is a creative director and brand strategist based in Dubai.
For over a decade, she has worked in the UAE's arts and culture sector, shaping brands, campaigns, and creative experiences that connect audiences with stories from around the world.
As Head of Brand Communications at the Emirates Literature Foundation, she leads the creative direction of the Emirates Airline Festival of Literature and the Foundation's wider initiatives.
Over the years, Krishna has led Emirates LitFest’s campaigns and brand evolution
including its 2022 global launch at Expo 2020 Dubai and the Festival’s brand refresh introduced in 2024, which continues to shape its visual identity today.
She has also developed brand systems and creative initiatives across the Foundation’s wider portfolio, spanning international festivals and literary platforms, educational programmes, and cultural campaigns.